Privacy policy
PIECE OF CAKE EVENTS
PRIVACY POLICY
Last updated: 2 October 2026
Piece Of Cake Events operates this website and provides event planning, coordination, styling, balloons and gifting, event hire, furniture and props, party machines, appointments, event staffing, children’s event services, entertainment, creative services and other event-related products and services.
Our online store is powered by Shopify, which provides the ecommerce platform through which we offer many of our products and services.
This Privacy Policy explains how Piece Of Cake Events collects, holds, uses and discloses personal information when you:
• Visit or use our website
• Create an account
• Purchase a product
• Book a service or appointment
• Make an event or Hire booking
• Request a quote
• Arrange delivery, collection or installation
• Attend an appointment
• Communicate with us
• Participate in an event at which we are providing services
• Interact with our marketing or social-media channels
• Otherwise provide personal information to us
This Privacy Policy should be read together with our Terms & Conditions and other applicable policies.
Nothing in this Privacy Policy limits any rights or obligations arising under applicable Australian privacy law.
1. WHAT IS PERSONAL INFORMATION?
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Depending on how you interact with Piece Of Cake Events, we may collect different types of personal information.
We aim to collect only information that is reasonably necessary for our business activities and the products or services being provided.
2. PERSONAL INFORMATION WE MAY COLLECT
Depending on the nature of your interaction or booking, we may collect:
CONTACT INFORMATION
• Name
• Email address
• Telephone or mobile number
• Billing address
• Delivery address
• Collection information
• Other contact information supplied by you
ORDER AND TRANSACTION INFORMATION
• Products viewed or purchased
• Hire Items selected
• Quantities
• Booking dates
• Hire periods
• Delivery or collection selections
• Order history
• Returns, refunds and cancellations
• Payment status
• Transaction details
• Discounts, credits or promotional information
EVENT INFORMATION
Where relevant to your booking, we may collect:
• Event Date
• Event type
• Venue name
• Venue address
• Event start and finish times
• Bump-in and bump-out times
• Delivery and collection requirements
• Venue access information
• Loading-zone and loading-dock information
• Parking information
• Lift and stair access
• Floor levels
• Access restrictions
• Venue rules
• Onsite contact details
• Organiser details
• Guest numbers
• Styling requirements
• Event schedules
• Supplier information
• Other information reasonably required to provide the booked products or services
GIFTING AND RECIPIENT INFORMATION
Where you purchase a gift, balloon delivery or other product for another person, we may collect information about the recipient, including:
• Recipient name
• Delivery address
• Mobile or contact number
• Delivery instructions
• Gift message
• Other information reasonably necessary to complete the delivery
If you provide personal information about another person, you should ensure that you are authorised to provide that information where required.
APPOINTMENT INFORMATION
For consultations, showroom visits, site visits, collection and return appointments and other bookings, we may collect:
• Appointment date and time
• Contact details
• Event information
• Venue information
• Booking notes
• Rescheduling information
• Information you provide before or during the appointment
HIRE INFORMATION
Where reasonably necessary for Hire Items, equipment, machines or helium cylinders, we may collect:
• Responsible Hirer details
• Contact information
• Age confirmation
• Identification details
• Information required to verify identity
• Collection and return information
• Vehicle or transport information where relevant to safe release of equipment
• Security-bond information
• Records relating to damage, loss, cleaning, late return or missing equipment
Where identification is required, we will seek to collect and retain only the information reasonably necessary for the relevant purpose.
3. PAYMENT INFORMATION
Payments may be processed through Shopify, payment gateways, financial institutions or other authorised payment providers.
Depending on the payment method, payment providers may process:
• Credit or debit card information
• Billing information
• Transaction information
• Payment confirmation
• Fraud-prevention information
Piece Of Cake Events does not necessarily receive or retain complete payment-card information where the payment is processed directly by a third-party payment provider.
Payment providers handle information in accordance with their own privacy and security practices.
4. COMMUNICATIONS
We may collect information contained in communications with us, including communications made through:
• Email
• Telephone
• SMS
• Website forms
• Social media
• Booking systems
• Customer-support channels
• Quotes and invoices
We may retain reasonable records of communications relating to orders, bookings, customer service, disputes, cancellations, venue requirements and other business matters.
5. CHILDREN’S EVENT SERVICES
Piece Of Cake Events may provide services such as Event Nanny & Kids’ Care, Kids’ Corner, children’s activities, character hosting and other children’s event services.
Where a parent, guardian or authorised organiser books one of these services, we may need to collect information relating to participating children.
Depending on the service, this may include:
• Child’s name
• Age
• Parent or guardian details
• Emergency contact details
• Allergies
• Dietary requirements
• Relevant medical information
• Medication requirements
• Additional needs
• Accessibility or support requirements
• Behavioural or safety information reasonably necessary to provide the service
• Collection or handover information
• Other information reasonably necessary to provide safe and appropriate event services
We will seek to collect only information reasonably necessary for the booked service.
Parents or guardians should not provide unnecessary medical or sensitive information.
Information concerning children will be handled with additional care and disclosed only where reasonably necessary to provide the service, manage safety, respond to an emergency or comply with law.
Our ordinary online store is not intended for children to independently make purchases or bookings.
6. ACCESSIBILITY, COMPANION AND EVENT-ASSISTANCE INFORMATION
Where Piece Of Cake Events provides Guest Companion & Event Assistance or another service involving light assistance to a guest, we may collect information reasonably necessary to understand the guest’s event-support requirements.
This may include:
• Mobility information
• Wheelchair or accessibility requirements
• Communication requirements
• Dietary information
• Emergency contact information
• Relevant support instructions
• Other information voluntarily provided and reasonably necessary for the booked service
Piece Of Cake Events does not seek unnecessary health information.
Where a requested service involves personal care, clinical care, medication administration or another service outside the scope of the booked event-assistance service, Piece Of Cake Events may decline that aspect of the service or require appropriately qualified personnel.
7. STAFF, CONTRACTORS AND SERVICE PROVIDERS
Where a person works or seeks to work with Piece Of Cake Events as an employee, contractor, performer or service provider, we may collect information including:
• Name and contact information
• Employment or contracting information
• Availability
• Payment information
• Emergency contact information
• Qualifications
• Licences
• Competency cards
• Working With Children Check information
• RSA competency information
• First Aid or CPR information
• NDIS Worker Screening information where relevant
• Driver licence information where relevant
• Insurance information
• Other credentials required for the work being performed
Where a role legally or operationally requires a qualification, licence, clearance, competency or certification, Piece Of Cake Events may require evidence before allocating the person to that role.
Workers and contractors are responsible for notifying Piece Of Cake Events if a required credential expires, is suspended, cancelled or otherwise becomes invalid.
8. PHOTOGRAPHY, VIDEO AND EVENT CONTENT
Piece Of Cake Events may photograph or record video of:
• Our products
• Hire Items
• Balloon arrangements
• Backdrops and structures
• Event installations
• Styling
• Décor
• Equipment
• Completed event setups
• Our team performing services
Photographs and video may be used for legitimate business purposes including:
• Our portfolio
• Website
• Social-media channels
• Advertising
• Marketing
• Promotional material
• Training or internal records where appropriate
Where guests or other people are incidentally present in photographs or video of our work, Piece Of Cake Events will take reasonable care when selecting and publishing content.
Where an identifiable person is intended to be a prominent subject of marketing content, Piece Of Cake Events may seek appropriate consent before publication.
Additional care will be taken in relation to children.
Piece Of Cake Events will not intentionally publish identifiable photographs or video focusing on a child for marketing purposes without appropriate parent or guardian permission.
Customers should advise Piece Of Cake Events in writing before the event where:
• Photography or video is prohibited by the venue
• Particular areas are private or confidential
• Particular guests must not be photographed
• Children must not appear in photographs or video
• The customer does not consent to photography of the completed setup
• The customer does not consent to publication of the completed setup
Where no restriction has been communicated, Piece Of Cake Events may photograph and publish its products, Hire Items, installations and completed styling, subject to applicable privacy, venue, copyright and other legal requirements.
Piece Of Cake Events will take reasonable care not to intentionally publish private documents, personal information, sensitive information or other material clearly not intended for public viewing.
A customer’s decision not to consent to marketing photography will not affect the products or services supplied under their booking.
Professional photographs taken by an independent photographer remain subject to the photographer’s copyright, licensing and usage requirements.
9. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
DIRECTLY FROM YOU
Including when you:
• Make a purchase
• Create an account
• Request a quote
• Make a booking
• Complete an option or booking form
• Book an appointment
• Arrange delivery or collection
• Contact us
• Attend a consultation
• Provide venue or event information
• Submit a review
• Communicate through social media
AUTOMATICALLY
Certain technical information may be collected when you use our website, including:
• IP address
• Device information
• Browser information
• Network information
• Website activity
• Pages viewed
• Cart activity
• Referral information
• Cookies and similar technologies
FROM SERVICE PROVIDERS
We may receive information from service providers that assist us with:
• Ecommerce
• Payments
• Booking systems
• Product options
• Delivery and pickup
• Appointments
• Customer communications
• Analytics
• Advertising
• Fraud prevention
• Website functionality
FROM OTHER PEOPLE OR ORGANISATIONS
We may receive information from:
• Event organisers
• Venues
• Parents or guardians
• Gift purchasers
• Suppliers
• Contractors
• Other persons authorised to provide information relevant to a booking
10. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
PROVIDE PRODUCTS AND SERVICES
Including to:
• Process orders
• Process payments
• Reserve Hire Items
• Manage bookings
• Provide event services
• Arrange local delivery
• Arrange Store Pickup
• Arrange Dry Hire collection and return
• Arrange Delivery & Collection
• Arrange Full Service
• Provide installations
• Schedule staff
• Manage appointments
• Provide planning or styling
• Provide children’s event services
• Coordinate with venues and suppliers
• Process returns, refunds and cancellations
• Manage security bonds
COMMUNICATE WITH YOU
Including to:
• Confirm orders
• Confirm bookings
• Send reminders
• Provide delivery or collection information
• Request event information
• Discuss changes
• Provide customer support
• Respond to enquiries
• Send important service or safety information
OPERATE AND IMPROVE OUR BUSINESS
Including to:
• Maintain business records
• Understand how customers use our website
• Improve products and services
• Manage inventory
• Manage staffing
• Analyse business performance
• Prevent fraud
• Improve website functionality
• Troubleshoot technical issues
SAFETY AND RISK MANAGEMENT
Including to:
• Verify responsible hirers where appropriate
• Assess safe equipment release
• Manage event access
• Manage child or guest safety
• Respond to incidents
• Investigate damage, loss or safety concerns
• Protect customers, guests, staff and contractors
LEGAL AND ADMINISTRATIVE PURPOSES
Including to:
• Comply with applicable laws
• Respond to lawful government or regulatory requests
• Manage disputes
• Establish, exercise or defend legal claims
• Enforce our Terms & Conditions
• Maintain accounting and taxation records
11. MARKETING AND ADVERTISING
Where permitted by law, we may use personal information to send information about:
• Products
• Services
• Events
• Promotions
• Offers
• New collections
• Business updates
Marketing communications may be sent by email, SMS or other permitted channels.
You may opt out of marketing communications using the unsubscribe facility provided or by contacting us.
Opting out of marketing does not prevent us from sending transactional or service-related communications concerning an existing order, booking, payment, appointment, delivery, hire or other business relationship.
Our website and advertising providers may also use cookies and similar technologies to provide or measure advertising, subject to applicable law and available privacy controls.
12. COOKIES AND WEBSITE TECHNOLOGIES
Our website and service providers may use cookies and similar technologies to:
• Operate the website
• Remember preferences
• Maintain carts
• Understand website usage
• Improve performance
• Prevent fraud
• Measure advertising
• Provide relevant marketing
Your browser or device may allow you to manage cookies.
Disabling certain cookies may affect website functionality.
13. SHOPIFY
Our online store is hosted by Shopify.
Shopify collects and processes information relating to your access to and use of our online store in order to provide ecommerce and related services.
Information submitted through our online store may be processed by Shopify and its service providers, including in countries outside Australia.
Shopify may also process information for security, fraud prevention, analytics, personalisation and other purposes described in Shopify’s own privacy documentation.
Where Shopify independently determines how it processes personal information, Shopify is responsible for that processing in accordance with its own privacy practices.
Customers may review Shopify’s consumer privacy information and available privacy controls through Shopify’s official privacy resources.
14. BOOKING, PRODUCT-OPTION, DELIVERY AND APPOINTMENT SYSTEMS
Piece Of Cake Events uses third-party applications and technology providers to operate parts of our website and booking processes.
These may include systems used for:
• Product options and customisation
• Delivery and Store Pickup
• Delivery dates and time windows
• Appointments
• Calendar management
• Booking information
• Notifications
• Customer communications
• Other ecommerce functions
Information entered into these systems may be processed by the relevant service provider for the purpose of providing that functionality.
We aim to use reputable service providers and disclose only information reasonably necessary for the relevant function.
Third-party providers may process information in accordance with their own privacy policies and may process or store information outside Australia.
15. PAYMENT PROVIDERS
Payment information may be processed by Shopify Payments or other payment providers made available through our website or invoicing systems.
These providers may collect and process information necessary to:
• Authorise payments
• Prevent fraud
• Process refunds
• Resolve disputes
• Comply with financial and regulatory obligations
Payment providers operate under their own privacy and security practices.
16. WHEN WE MAY DISCLOSE PERSONAL INFORMATION
We may disclose personal information where reasonably necessary to:
• Shopify
• Payment providers
• Booking and appointment providers
• Delivery and pickup technology providers
• IT and website providers
• Cloud and data-storage providers
• Customer communication providers
• Accountants and professional advisers
• Staff and contractors
• Event venues
• Delivery personnel
• Suppliers
• Performers
• Event professionals
• Third-party service providers involved in fulfilling the booking
• Insurers where relevant
• Government, regulatory or law-enforcement authorities where required or permitted by law
We seek to disclose only information reasonably necessary for the relevant purpose.
17. VENUES, SUPPLIERS AND EVENT PROFESSIONALS
Where Piece Of Cake Events is coordinating an event, providing Full Service or otherwise required to liaise with a venue or supplier, we may provide information reasonably necessary to fulfil the booking.
This may include:
• Customer or organiser name
• Contact information
• Event Date
• Event schedule
• Venue access information
• Product or installation requirements
• Supplier requirements
• Onsite contact information
We do not intentionally provide unrelated personal information to suppliers or venues.
18. SENSITIVE INFORMATION
Certain services may require customers to voluntarily provide information that may be sensitive, particularly in relation to:
• Children’s services
• Allergies
• Medical requirements
• Accessibility
• Disability or support needs
• Emergency information
We will seek to collect sensitive information only where reasonably necessary for the service, safety or another lawful purpose.
Customers should avoid providing sensitive information that is not relevant to the booked service.
Where consent is required by law to collect or use sensitive information, we will seek appropriate consent.
19. SECURITY OF PERSONAL INFORMATION
Piece Of Cake Events takes reasonable steps to protect personal information against:
• Misuse
• Interference
• Loss
• Unauthorised access
• Unauthorised modification
• Unauthorised disclosure
Security measures may include appropriate access controls, passwords, secure ecommerce and payment systems, reputable technology providers and reasonable internal handling procedures.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Customers should not send unnecessary sensitive or confidential information through insecure communication channels.
20. RETENTION OF PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for purposes including:
• Providing products and services
• Maintaining booking and transaction records
• Managing Hire Items and security bonds
• Customer service
• Resolving disputes
• Insurance and risk management
• Accounting and taxation
• Legal and regulatory obligations
• Enforcing agreements
Different information may be retained for different periods depending on its purpose and applicable legal requirements.
Where information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and permitted by law.
21. ACCESS AND CORRECTION
You may contact Piece Of Cake Events to request access to personal information we hold about you or to request correction of information that is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before providing access or making certain changes.
There may be circumstances where access cannot be provided or where only limited access can be provided as permitted by applicable law.
Where appropriate, we will explain the reason for refusing or limiting access.
22. DELETION REQUESTS
You may ask us to delete personal information.
Whether information can be deleted will depend on the circumstances.
We may need to retain certain information where reasonably necessary for purposes including:
• Completing an order or booking
• Maintaining accounting, taxation or transaction records
• Managing an existing or potential dispute
• Managing Hire Item, damage, loss or security-bond records
• Meeting legal, regulatory or insurance obligations
• Establishing, exercising or defending legal claims
• Preventing fraud or misuse
• Other purposes for which retention is permitted or required by law
Where information cannot reasonably be deleted, we will retain it only for as long as necessary for the applicable purpose.
23. MARKETING COMMUNICATIONS AND UNSUBSCRIBING
Where permitted by law, Piece Of Cake Events may send marketing communications about our products, services, promotions and events.
You may unsubscribe from marketing emails by using the unsubscribe link contained in the communication or by contacting Piece Of Cake Events.
Where applicable, you may also opt out of SMS marketing using the method provided in the message.
Unsubscribing from marketing does not prevent Piece Of Cake Events from sending communications reasonably necessary to administer an existing order, booking, appointment, payment, Hire arrangement, delivery, collection or other transaction.
24. THIRD-PARTY WEBSITES, SOCIAL MEDIA AND LINKS
Our website, communications and social-media channels may contain links to websites, platforms or services operated by third parties.
Third-party websites and platforms operate under their own privacy policies, terms and security practices.
Piece Of Cake Events is not responsible for the privacy practices or security of third-party websites or platforms that we do not control.
Information you choose to publish through public or semi-public social-media platforms may be visible to other users of those platforms.
25. INTERNATIONAL AND OVERSEAS PROCESSING
Some of our technology, ecommerce, payment, booking, communications, cloud-storage, analytics and other service providers may process or store information outside Australia.
The countries in which information is processed may vary according to the provider, its infrastructure and the services being used.
Where applicable, we take reasonable steps in relation to overseas disclosures as required by Australian privacy law.
Customers should also review the privacy policies of relevant third-party providers for information concerning their international data-processing practices.
26. PRIVACY COMPLAINTS
If you have a concern or complaint about how Piece Of Cake Events has handled your personal information, please contact us using the details below.
Please provide sufficient information for us to understand and investigate your concern.
We will endeavour to acknowledge and respond to privacy complaints within a reasonable period.
If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner or another applicable privacy regulator.
27. DATA BREACHES
If Piece Of Cake Events becomes aware of unauthorised access to, disclosure of or loss of personal information, we will assess the incident and take reasonable steps to contain and respond to it.
Where notification is required under applicable privacy law, affected individuals and the relevant regulator will be notified as required.
28. BUSINESS TRANSFERS
If Piece Of Cake Events undergoes a business sale, restructuring, merger or transfer of some or all of its operations or assets, personal information may form part of that transaction where permitted by law.
Any personal information transferred in connection with such a transaction remains subject to applicable privacy obligations.
29. CHANGES TO THIS PRIVACY POLICY
Piece Of Cake Events may update this Privacy Policy from time to time to reflect:
• Changes to our business
• New products or services
• Changes to technology or service providers
• Changes to our information-handling practices
• Operational requirements
• Changes to applicable laws or regulatory requirements
The updated Privacy Policy will be published on our website and the “Last updated” date will be amended.
Where required by law, additional notice will be provided.
30. CONTACT US
For questions about this Privacy Policy, our privacy practices, access or correction requests, deletion requests or privacy complaints, please contact:
Piece Of Cake Events
Sydney, New South Wales, Australia
Email: info@pieceofcakeevents.com.au
Phone: +61 424 444 470
Website: www.pieceofcakeevents.com.au
When contacting us about personal information, please provide sufficient information for us to identify the relevant records and respond to your request.
We may need to verify your identity before providing access to personal information or acting on certain privacy requests.
Nothing in this Privacy Policy excludes, restricts or modifies any right or obligation that cannot lawfully be excluded, restricted or modified under applicable Australian law.